Ousman Umar’s Leadership Talk: Change is needed and possible

Welcome to Leadership Talks, an initiative that is part of Advantere’s training program to bring real stories of current leaders to our students.

We have inaugurated this series of talks with Ousman Umar.

He is the founder of the NGO “NASCO Feeding Minds“, and the author of his autobiographical book “North to Paradise”, where he tells his touching story: a journey full of setbacks and determination, from his hometown in Ghana to the streets of Barcelona.

Ousman's Story

Ousman Umar shared with our students his life story and the mission of his NGO.

NASCO Feeding Minds is a response to everything he experienced during his journey from Fiaso to Barcelona. For four years, Ousman experienced the same scarcity, racism, and violence that many of his compatriots have to face in the search for a better life.

When he achieved his goal, he couldn’t help but wonder why he had to experience such hardship to get where he wanted to be. Until he changed his question to “what for“.

That’s when she decided to found her own NGO in 2012. Unlike other organizations focused on sending food to African countries, Ousman bet on fighting the digital divide.

His organization’s mission is to improve education in Ghana through technology because the information is power. That’s how to generate a positive social impact in the long term.

"Change is really needed and possible"

After the talk, we had the opportunity of keep some importan insights about leadership:

What we've talked about:

00:15 How do you stay connected to your reality?

01:09 The right place to lead change

01:44 The meaning of Leadership

Stay tuned

Leadership Talks is a series of bi-weekly meetings between our students and leaders of innovation and social impact.

These talks are one of the many activities that are part of the training for our young re-solutionaries. We believe in a collaborative education that focuses on creating connections between people.

If you want to see the summary of each Leadership Talk, you can see the summaries in our social networks.

Why choose Advantere? Our students speak for us

During the early stages of our professional careers, much of our time is spent studying. Choosing a school can seem like an overwhelming task, but it’s an important life decision that can help you build a better future for yourself and for others.

Your educational environment is crucial, not only to learn the skills and qualifications you need to advance professionally, but also to grow as an individual.

Welcome to Your Next Challenge

At Advantere School of Management, we’re more than a business school. We’re determined to transform education and help students develop into the re-solutionaries of tomorrow.

Through our re-solutionary learning approach, we educate professionals that are able to manage effectively, face uncertainty, and create new, unexpected solutions to today’s most pressing challenges.

Our goals stand right at the intersection between education, management and the highest good. Deeply ingrained into our DNA is the belief that we need to re-learn the way we learn, committing ourselves to making the world a fairer and more sustainable place.

We want to accompany young people on their path to becoming the future leaders that society needs.

Why Advantere?

As Tony Wagner wrote: “The world doesn’t care about what you know. What the world cares about is what you can do with what you know.” Education is not just about accumulating knowledge, but also about being able to apply it to the modern context to find innovative solutions that serve the highest good.

Our integrative approach is attracting talented students from all over the world. In September 2022, our first group of motivated re-solutionaries will arrive at the heart of Madrid to begin their re-learning journey.

Despite all of them having their own particular goals, they have chosen Advantere to further their professional and personal development. So, why should you? Their testimonies speak for themselves.

Re-solutionary Learning

“One of my main interests is the management of the technological change of the organizations, that is, the use of software for the planning, designing, and management of companies’ data. The idea is to use Industry 4.0 tools to gather and analyze information, so that businesses could get valuable information that translates into economic benefits. I think this notion could be applied in small companies, to level the playing field against the market giants. It also has applications in non profit organizations that could use the information to help people in a more effective way.”

Juan (Argentina)

New times require new solutions. As the world changes, there is an increasing demand for flexible profiles capable of applying their management skills in different circumstances. Why continue to follow learning models from the second industrial revolution when we are currently in the fourth?

Advantere goes beyond traditional management education and, with its re-solutionary learning approach, provides students with the tools, knowledge and experience to adapt to current times. Learn by doing, learn by living, and learn by designing.

Purpose With A Spiritual Dimension

“My commitment as an ambassador for Adventere means that I will not only work hard, but I would also like to spread the Christian values wherever I end up building my life. Some of these values are Faith, Respect, Hard work and Trustworthiness. And I would also like to add creativity, since I think it’s my best characteristic as a person and also because I believe it can help me find new solutions to difficult problems.”

Dong Hwan (Korea)

As professionals, we all have a responsibility to society. We are a values-oriented institution, founded under the inspiration of the Society of Jesus and strategically partnered with Comillas Pontifical University, Deusto University and Georgetown University as advisors of Advantere’s academic development.

A life with meaning and a purpose-driven career represent the core essence of what we do, encouraging students to not only generate and follow a sense of purpose, but to transmit it to others, all within a spiritual dimension.

Going Beyond Your Comfort Zone

“I really admire the work that Advantere is doing, its proposal to reinvent education for management is remarkable and resonates with my core values. As I said in my interview, my dream legacy is to create a school that provides opportunities for a lot of kids and teaches them about life. I want to create a curriculum that goes beyond the traditional education that really helps them blooming their potential and let them find their own path. I know that my experience in advantere will nourish this idea and after some years we might be key partners in the way to make this dream come true.”

Emilio (El Salvador)

Through our re-solutionary learning method, you will be exposed to situations beyond the established limits of your comfort zone. This gives you the opportunity to expand your competencies and make a difference as professional and as a person.

Discovering yourself, learning critical thinking skills, and working towards your life purpose are all essential components of our programs.

The Power of Collaboration

“I also was fortunate enough to fund a social club to help people in need in Beni Mellal and the outside regions as well. The club had only three members at first, but I worked hard on publicizing every move and event until we were able to have more than thirty new members. With social media, we were also able to collect donations from all over the country, which allowed us to organize a big campaign and attract more than 300 people during the holy month of Ramadan. We certainly faced many obstacles when organizing events; however, this only enhanced my skills in critical thinking and problem-solving.”

Radia (Morocco)

We base ourselves on collaborative approaches as a way to enhance our learning capacity, believing leadership is not a privilege but a responsibility. Collaboration is a skill that must be learned, developed and continually nourished, allowing for spaces where talent can comfortably grow and flourish.

The creation of diverse teams can multiply the capacity to face challenges and come up with creative solutions with positive social impact. In this way, Advantere’s multicultural environment provides the best training for the future.

Giving Back to Your Community

“With my background in agriculture and my current work in education, in the future I want to educate the youth to create a sustainable social enterprise community for imports and exports in Cambodia. This is how I want to help my country.”

Mom (Cambodia)

Your CSR plan is now in action, but is it helping to make the world a better place? Be sure to monitor your goals and track your achievements, noting what works and adjusting what doesn’t.

What better way to make a positive social impact than giving back to your community? Our professional and individual personas are one and the same, so career development always goes hand in hand with personal growth.

We believe in being people for others and becoming agents of change, offering an innovative curriculum that integrates management education with a sense of purpose.

Are You a Re-solutionary?

Are you re-solved to advance your career while working towards the highest good? Then Advantere School of Management may be just what you’re looking for, and we want you on board.

Take a look at our Master’s degree in International Management, in Finance and in Talent Management, we’re looking for you.

What is an interdisciplinary approach, and how can it help you?

Today’s world calls for people with innovative and creative solutions. The problems and needs we face as a society can no longer be solved by traditional, unidimensional ways of reasoning.

At Advantere, we know the importance of re-thinking education and re-learning how we learn. That’s why we created our re-solutionary method, to empower the leaders of tomorrow. Because new times require new approaches, we believe in learning by doing, learning by living and learning by designing, with an interdisciplinary approach at the core of everything.

A holistic approach to learning

Interdisciplinarity is defined as ‘the involvement of two or more academic, scientific, or artistic disciplines’. Applied to learning, this would mean taking a holistic approach, combining multiple disciplines to achieve one common purpose.

Based on Plato’s ideal of unity as the highest good in all things, interdisciplinarity draws methods from different disciplines and merges them to produce cognitive advancement, that is, examining or solving a theme, problem, issue or experience.

Unlike multidisciplinarity, where no connections are made between the subjects of study, interdisciplinarity focuses on integration, comparing different concepts and insights across subjects to gain new knowledge.

The benefits of an interdisciplinary approach

There are many advantages to choosing an interdisciplinary education, not only when it comes to your career, but also to your personal development.

Critical thinking

By engaging in an interdisciplinary approach, you learn how to carefully dissect, process and compare information across subject boundaries.

In this way, you develop and strengthen critical thinking skills, resulting in a deeper understanding and assimilation of knowledge. All these abilities are transferable to future learning experiences, regardless of whether they are related to each other or not.

Creativity and innovation

An interdisciplinary approach involves considering different points of view, comparing and contrasting them. Apart from self-cultivation and critical thinking, evaluating perspectives and topics along diverse subject areas can be a great motivation to explore new interests.

Being constantly exposed to new frameworks and ideas heightens creativity, which in turn will nurture your capacity to come up with innovative solutions to modern issues.

Long-term learning

The contents included in an interdisciplinary curricula are rooted in real-life experiences and applicable to an actual context. This way, you can gain a deeper understanding of the world you live in and your place in it, connecting your learnings to a meaningful and authentic purpose.

These experiences are not only relevant to many different areas but also long-lasting, meaning you will continue to apply this knowledge throughout your whole life.

Why we need interdisciplinarity in today’s world

In the uncertainty of ever-changing panoramas, we need people who understand the bridges between different disciplines and their relationship to the modern context. Today’s real-world issues are mostly interdisciplinary, and therefore, require interdisciplinary solutions.

Approaching learning through the study and integration of multiple subjects, you can acquire important life skills such as collaboration, critical analysis and problem-solving, while also being able to apply these abilities to different backgrounds.

This way, you can face challenges with an innovative mindset that efficiently adapts to current demands, encouraging and creating new solutions to current needs.

In consequence, interdisciplinary education proves to be an important part of today’s scenario, holding the key to forming the re-solutionaries that will help build a better tomorrow.

If you are a re-solutionary, take a look at our Master’s degree in International Management, in Finance and in Talent Management, we’re looking for you.

What is socially responsible marketing?

Almost 80% of consumers remember by name the brands that responded positively during the pandemic. This response generated more trust and increased revenue, according to a study by Deloitte.

What is social responsibility in marketing?

Social responsibility in marketing involves addressing social, ethical and environmental factors in the promotion of products or services. It involves putting the customer at the centre of the strategy, showing the positive impact of the policies being implemented and the direct benefits of the offer to the target audience.

Traditional marketing, in which brands act in their own self-interest, putting their economic benefits first, as if they lived isolated in their ivory tower from what is happening around them, is being penalized by consumers, who are turning their backs on these companies, self-absorbed in their balance sheets and with little holistic pulse or general interest.

Consumers are getting it right

Consumers expect more from brands. When times get tough, and from Covid 19 to the war in Ukraine are economically and socially challenging months, the value of effective and quick responses from companies that recognize the real needs of consumers becomes strategic.

A sincere connection is demanded and those brands that were able to adapt saw their turnover increase. In other words, in situations of uncertainty, marketing continues to make a difference, but it needs to be humanized and made transparent.

Reinforce participation strategies through innovation in the digital environment so that the user experience is memorable, which generates engagement and therefore increases the feeling of belonging through the assumption of values, mission and vision.

Brand positioning in the minds of consumers based on the territory it occupies and the target at which it is aimed is the foundation of a company’s success.

Marketing that does not have to look like marketing

According to Deloitte’s Global Marketing Trends 2021 report, purpose-driven marketing translates into greater loyalty and recognition. It’s about answering a simple question: who does my brand exist for?

Once the objective and target have been defined, it is necessary to listen: what and how does my audience want me to present my products and services? To answer this question, you have to be agile and fine-tune your proposal, because otherwise your competitors will do it and your customers will flock to them.

How do I establish lasting bonds with my customers? The key lies in trust. A company has to communicate its messages in a way that is congruent with the experience it offers according to the values it claims to represent.

Matching the system

When consumers speak, and they usually do so through facts, company executives take note. The data of the last 3 years supports this market trend, which is making socially responsible marketing the new paradigm.

Are you a re-solutionary? Take a look at our Master’s degree in International Management, in Finance and in Talent Management, we’re looking for you.

Because we’re re-solved to advance. We have the re-solution to advance.

How to manage across cultures

Today’s companies attract talent from all over the world. Those led by managers concerned about the integration of their team members, who seek to embrace the value of diversity, are more likely not only to survive in this competitive global environment, but also to succeed.

Case 1: a remote team

It is increasingly common for work groups in companies to be made up of people in different time zones, often even on different continents. So-called agile methodologies come to serve these international teams of employees to perform optimally in their positions. So far so good, but let’s go one step further.

If you are the manager of one of these companies and the team you have recruited is spread across the globe, it is very likely that they are people of other ethnicities, cultures or races with a different sensibility and upbringing than yours, who respond to different codes than you do.

You are united by work, but miles apart when the computers are literally and metaphorically switched off.

If you want to get good results with such a team, you will have to redouble your efforts to achieve a brand culture, a sense of belonging to an idea of which everyone is a part. The integration capacity of a remote company is a major challenge if you want to keep the team in the medium to long term.

Case 2: a hybrid team

Let’s take a step aside. Your company now does not work remotely but in the same office in a hybrid format. In this case, you are united by work, but miles apart when computers are switched off only metaphorically because you all live a few streets away. You also use agile methodologies because they make tasks easier and more orderly.

The team recruited by your human resources department is also based on excellence and is international in origin. Due to migratory circumstances the workers are in the same location and, in addition, due to the specific type of sector, the company does not consider 100% remote work.

This team may spend time together outside of meetings. However, when taking a break or having a snack they look at their mobile phones and not interacting because they don´t know each other at all.

What kind of team are you building in this situation? Are they likely to put effort into the project when asked?

Work in progress

In either case, a remote or hybrid (face-to-face would also fit) company faces similar challenges. A good manager must be able to manage the human differences in his or her team with an open mind. It takes some training to notice the needs of the employees but it is worth every second.

Good communication skills and a vocation for learning and inclination to be very diplomatic in order to avoid hurting sensitivities are three main aspects to be considered a good leader.

Building a team in any discipline takes time. Establishing certain dynamics that favor integration through play or leisure activities that encourage curiosity about others and knowledge among equals are proposals that strengthen bonds and promote personal and professional growth.

Around the globe

Since the distance between two points in the world is measured in hours rather than kilometers, it takes longer to get to know your desk colleague than it does to travel around the world. Something in our value system should be revised.

And if you are a re-solutionary, take a look at our Master’s degree in International Management, in Finance and in Talent Management, we’re looking for you.

Because we’re re-solved to advance. We have the re-solution to advance.

Have you considered studying ethical finance?

As our social, environmental and cultural conscience continues to evolve, so do our decisions. Creating a better future calls for teamwork and the collaborative action of different industries and players of society. The financial sector has the power to produce great change, providing funding that can promote the development of projects or businesses that support the greater good.

If you’re interested in financial management and also care about having a positive impact, then studying ethical finance might be just for you.

What is Ethical Finance?

As its name suggests, ethical finance integrates ethics and finance to engage in practices that not only consider an economic return, but also focus on environmental, social and governance (ESG) factors.

Environmental factors are those affecting the natural world, such as climate change, waste reduction and the use of sustainable resources. Social factors are the ones concerning local and global communities, such as health and safety, working conditions, and inclusion.

On the other hand, governance factors refer to internal structure of both public and private organizations and their decision-making processes, such as transparency, employee relations, board diversity, and their stance on bribery and corruption.

Ethical finance has accuracy, honesty, and justice at the heart of every financial transaction, aiming to promote and deliver measures with positive socio-environmental impact.

Though governance is sometimes overlooked, it’s also important that corporations are held accountable for their management and inner-workings. Therefore, sectors considered unethical, such as arms, gambling and tobacco, or companies involved in corruption or corporate scandals, are not included in these practices.

Types of Ethical Finance

Financial activities can affect many different areas of society. Ethical finance is divided in three main categories, allowing individuals and businesses to identify the one that better suits their needs and values.

Green Finance

Investments are geared towards ‘green’ projects and business activities that protect and benefit the environment.

Social Finance

Stakes are made available for projects that tackle specific social issues, or aim to benefit a particular sector of society.

Sustainability-linked Finance

In this case, funds are not directed towards any particular project, but instead are assessed and measured against ESG factors.

Ethical Finance Benefits Everyone

With the financial sector turning towards more sustainable practices, companies are starting to realize the importance of integrating positive social impact into their business model.

Transparency, ethics, and social responsibility, are now key factors that cannot be ignored. Apart from its socio-environmental benefits, this approach also provides a competitive advantage for corporations.

The future is clearly sustainable, and as such, requires motivated re-solutionaries willing to work hard to deliver value to society. Ethical finance serves as a great way to align your personal life values with your career, studying with a purpose and sharing this purpose with the world.

At Advantere we stand for a re-solutionary approach to learning, helping you embark on a journey beyond your comfort zone to make a difference both as a professional and as a person.

If you are re-solved to advance your career in finance while being a motor for positive change, then our Master in Finance may be the perfect choice for you.

Life after college: what should I do next?

There is a proverb that says that the first step is the hardest but the last step is a miracle. The university process is such a transformative life experience that it can make us wonder: Are we the same person who walked into college for the first time on the day we finally graduate?

Plucking the daisy

Choosing which degree to study from among the handful you like without knowing very well what you will find, or whether the preconceived idea you have about that degree will correspond to the reality in the classroom, has a merit that is not sufficiently valued.

Let’s assume you got it right the first time – there’s nothing wrong with getting it wrong and enrolling in another faculty the following year – so you study hard to finish your 4-year degree.

Now what? A crossroads: do I go to work, do I study for a Master’s degree, a second degree, do I study and work at the same time, do I have the same interests as when I started my studies or have they changed?

Every student knows his or her own situation better than anyone else and has to make a decision based on his or her interests, but it doesn’t hurt to remember some basic points that can pave the way:

It's ok to be uncertain

It is healthy to be uncertain in life. There are people who have a clear path to achieve the goals they have set for themselves, and that’s fine. Just as it is perfect to stop and think, take perspective, consult with reliable people and contrast ideas when what is at stake is your professional future. In the long term and in general, hesitation offers more certainty than going for broke. And the best thing is that you can always change your mind.

Don't get trapped by your degree

Higher education is a qualitative endorsement of your job prospects that should never pigeonhole or limit you. A particular degree is a springboard, the beginning of a leap, never a cage. Just because a piece of paper says that you are qualified for certain tasks does not mean that you cannot do many others.

Consider your talents and try to bring them out

You have to look inside yourself and be honest. Seriously ask yourself, what skills do I have to offer? What are my strongest personality traits? and What do I do best? You know what comes naturally to you better than average. Which, if you were a brand, could be defined by: What is your competitive advantage?

Work environments matter

In college, do you feel more comfortable in the lecture hall or in focus groups, do you dilute yourself in group work or does it bring out the best in you? These indices can help you decide which size of company best suits you. Also consider whether the face-to-face, hybrid or remote working model might affect your performance.

Make a list

Write down in one column the tasks you enjoy doing and in the other column the ones that don’t motivate you. Do you enjoy working face-to-face and building human relationships in your day-to-day work? Do you prefer research or desk jobs where you can think and theorize? Maybe you should consider these job recommendations according to your personality type.

Decision-making over and over again

Making decisions over and over again, that could be a simplified summary of life. Learning to be wrong could be the subtext, the implication of which is to make other decisions that alter the final outcome. Are you ready for it?

Making decisions over and over again, that could be a simplified summary of life. Learning to be wrong could be the subtext, the implication of which is to make other decisions that alter the final outcome. Are you ready for it?

Take a look at our Master’s degree in International Management, in Finance and in Talent Management, we’re looking for you.

Because we’re re-solved to advance. We have the re-solution to advance.

Blind spot bias

What is the bias blind spot?

The bias blind spot implies recognizing the impact of biases on the judgment of others, while failing to see the effects of biases on one’s decisions. We see ourselves as less susceptible to nonconscious predispositions and cognitive influences — biases — than others. We tend to believe that we know all the reasons underlying our decisions, but we ignore that our unconscious mind makes most of our choices, or at least influences all of them. We hold the illusion that we possess full introspective awareness. Even if we are aware of various biases acting on our perception, decisions, or judgments, research has shown that we are still unable to control them. So, even if someone knows that, they cannot alter their biased perception.

How does the bias blind spot influence my life?

The bias blind spot appears to be pervasive and is unrelated to people’s intelligence, experience, and actual ability to make unbiased judgments and decisions. Since people rationally believe they are less biased than others, these biases perpetuate and permeate many aspects of our life so profoundly that it becomes difficult to eradicate them. Thus, we assume that our decisions are better than other people’s without feeling the need to justify ourselves. The bias blind spot can prevent us from self-criticism, which can have a critical role in questioning and improving our decisions.

What can I do about it?

We usually make decisions in a context that is prone to increase the bias impact. We need to act fast; information is scarce, partial and difficult to interpret, and our memory cannot recall the data that would fill the gaps. In this context, biases can only prosper. The approach to minimizing such negative impacts is simple: take your time when you must make a decision, use as many sources of information as possible, take notes of your learning experience and rely on a systematic process. Lastly, be open to other people’s insights to enrich your decision process with more points of view. You won’t be bias-free if you follow these steps, but you will mitigate their impact.

If you want to apply this knowledge in a career focused on the common good, check our Master’s degrees: International Management, Finance or Talent Management, and start to change the world with us.

Because we’re re-solved to advance. We have the re-solution to advance.


“Bias Blind Spot: Structure, Measurement, And Consequences”, By Irene Scopelliti, Carey K. Morewedge, Erin Mccormick, H. Lauren Min, Sophie Lebrecht And Karim S. Kassam

  • Out of 661 US citizens, only one person stated that they were more biased than the average person, while 85% believed they were less biased than the average American.

“The Bias Blind Spot Across Childhood”, By Sara Hagá, Kristina R. Olson And Leonel Garcia-Marques

  • Kids believe that everyone is unbiased, like them. Time changes that perspective progressively.

“Starbucks Ceo Apologizes After Employee Calls Police On Black Men Waiting At A Table”, By Alex Horton

  • Starbucks had to conduct training for all its staff in the US to avoid bias in customer service. Different biases were the cause of several conflicts on their premises.

“Cognitive Sophistication Does Not Attenuate The Bias Blind Spot”, By Richard F. West, Russell J. Meserve And Keith E. Stanovich

  • Being an expert isn’t enough: a more prominent bias blind spot might be associated with higher cognitive ability.

“I Am Being Fair: The Bias Blind Spot As A Stumbling Block To Seeing Both Sides”, By Cynthia Mcpherson Frantz

  • In an open conflict, people minimize all the biases that impact their position while considering that their opponent is radically biased.

“Peering Into The Bias Blind Spot: People’s Assessments Of Bias In Themselves And Others”, By Joyce Ehrlinger, Thomas Gilovich And Lee Ross

  • People believe that being knowledgeable and having connections with a particular subject provide accuracy and enlightenment. However, if someone holds a different view, the same level of personal connections works as a bias.

5 reasons to include positive social impact in your future career

Social impact has become a top priority for companies when it comes to building their business models. The forced introspection brought about by pandemic lockdowns seems to have accelerated this trend; the reassessment of priorities is causing shifts in the work paradigm, with both consumers and employees demanding more transparency, accountability and responsibility than ever.

The power of purpose

In this current scenario, it’s just not enough to receive compensation for one’s labor. For a great number of people, social impact now constitutes a major deciding factor in their careers, pushing them to actively seek out opportunities that align with their life values.

It comes as no surprise that companies are working hard to keep up with these developments. Apart from retaining top talent, policies that strive for the common good have proven to reap many competitive benefits, including brand recognition, an improved public reputation, better access to funding, and customer loyalty.

But profits and pay checks aside, the social footprint has become a key player in today’s ecosystem, reshaping and shifting the idea of work-life balance into more of a life-work balance. Serving a higher purpose and doing communal good becomes as -or sometimes even more- important than the material perks a position can offer.

How embracing positive social impact can benefit your career

With more and more companies becoming aware of the importance of having a purpose-driven business strategy, the opportunities to contribute to social change are on the rise.

There are countless ways in which you can work positive social impact into your career path, along with many beneficial reasons to do so.

Better motivation and productivity

Approaching your career in a way that fits your values will give you direction and a clear purpose. It will help you understand your place in the world and the impact you can have on it, serving as motivation to keep working and moving forward.

Connecting and building solid partnerships

Teaming up with others over a common goal can help build stronger bonds and give you a sense of belonging. All players of society must act together to inspire change. Therefore, a collective approach to social challenges can create more powerful and lasting solutions.

Bringing change to all areas of your life

They say change starts at home, but it shouldn’t have to stay just there. By including positive social impact in your career choices, you can build a future that’s integrated and aligned with who you truly are, with your values serving as a compass to guide you in all aspects of your life.

Developing an innovative mindset

By working to find solutions that serve the common good, you are not only contributing to society, but also developing an innovative mindset that will help you create even better ones in the long run.

Leaving a footprint

Apart from the passion and motivation that comes with having a purpose, working towards the collective good leaves a footprint. What you do today can become an example and inspiration for future change-makers looking to contribute to a better world.

The way to a socially responsible career

The most fulfilling career path is the one that stands at the intersection of what you like to do, what you do well, and what you believe in. How do you find your way to it?

Examine your interests, find the causes that speak to you, and take these as a roadmap to guide you. The options are endless; the most important thing is to always focus on your purpose and your desire to transform society.

And if you are a re-solutionary, take a look at our Master’s degree in International Management, in Finance and in Talent Management, we’re looking for you.

Because we’re re-solved to advance. We have the re-solution to advance.

Why has social impact become a priority for companies?

Social responsibility has become a priority trend for organizations internationally. Most S&P 500 companies indicate that positive social impact is an essential factor in brand strategy and major investors are shifting their portfolios towards sustainable financial products.

CSR and ESG concepts

In a company everything is measurable even sustainability, because what is not measurable cannot be improved. In this way, social impact becomes a quantifiable variable through 2 concepts:

1. CSR: Corporate Social Responsibility. This describes the way in which private companies regulate themselves in order to allocate part of their profits to social objectives for the community. Currently, legislation in many countries has been tightened, forcing companies to contribute beyond strategic purposes such as brand reputation.

2. ESG: Environmental, Social and Governance. These three criteria encompass the practices that an organization has to comply with to ensure its sustainability. How the company’s activities affect the environment; and what impact these activities have on the community in terms of diversity, education or human rights, are two of the main questions that these metrics try to find out.

The big challenge companies face in being a sustainable business, in the broadest sense of the word, is related to the balance between ESG priorities and financial objectives.

Areas of business intervention

Companies’ key stakeholders (shareholders/investors, customers and employees) are leading the movement towards sustainability. Indeed, in many cases they are demanding it.

Investors are calling for social objectives, consumers are increasingly sensitive to socially responsible brands, and employees are requesting fairer working conditions that also allow for a work-life balance.

This trend will be consolidated in the medium term in all large companies in any sector, establishing their priorities according to the activity they carry out.

An energy company can reduce its emissions and those of its supply chain to reduce its direct and indirect environmental impact. Or an industrial company might include ESG metrics on accident reduction to add value to the safety of its facilities.

Other examples of intervention would be investing in community areas through education, employability, health or human rights.

Companies striving to put people first

A business is not just about generating jobs and paying taxes. A company is an economic and social dynamo of a territory, as small as a village or as large as a country.

We all associate the IKEA furniture brand with Sweden without hesitation; it is part of the country’s external image to which it adds a beneficial value of awareness.

Or to take another example, LEGO, the toy company for children and not-so-children, which is still headquartered where it was founded in the town of Billund, Denmark and built an airport there in 1964 – now public – and a Legoland theme park. Do these Nordic companies have anything else in common?

Both show a strong commitment to society and try to generate as much positive social impact as possible. Initiatives that in LEGO’s case are obviously focused on children, whereas IKEA focuses on equality and inclusiveness.

Social impact is beneficial for everyone, but...

We must not lose sight of the fact that even the most sustainable company from an ESG point of view has to be able to secure jobs in the first place, because if it does not have positive results, it will not have the financial muscle to invest in social work.

Are you interested in positive social impact too? Take a look at our Master’s degree in International Management, in Finance and in Talent Management, we’re looking for you.

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