What does it take to expand a protection product across Latin America, successfully, sustainably, and with a clear market strategy?
That’s the question our Master in Finance students explored during the Olé Life Project-Based Learning experience. In partnership with Mundi Ventures and Olé Life, they combined market research, operational thinking, and financial modeling to solve a real business challenge.
Understanding the market and the opportunity
The Olé Life Project-Based Learning began with an in-depth market and product analysis. Students evaluated trends in the LATAM region, identified customer pain points, and explored gaps in the protection landscape.
They then quantified the size of the opportunity and defined high-potential customer segments. This research helped them assess which complementary products could offer strategic value to Olé Life.
To move from ideas to implementation, students also analyzed possible startup and vendor partners, such as wellness platforms, insurtechs, and fintech providers, that could bring the product vision to life.
From strategy to execution
With the opportunity mapped, the students shifted focus to building an actionable plan.
Key decisions in the Olé Life Project-Based Learning:
- Should Olé Life develop these add-ons in-house or partner externally?
- Which ideas should be prioritized based on impact, feasibility, and profitability?
- What go-to-market strategy could ensure traction and retention?
The Olé Life Project-Based Learning pushed students to work across business functions, from operations to customer engagement. It wasn’t theory, it was applied strategy with measurable outcomes.
Building a sustainable financial model
The final stage of the project was all about financial viability. Students created a business and financial model to evaluate the profitability of the proposed ecosystem.
They considered cross-selling potential, customer retention, and the projected impact on EBITDA. Every recommendation had to be backed by numbers, logic, and insight.
Learning that mirrors reality
The students divided their work into structured teams, held regular check-ins, and used real consulting tools to stay aligned. They practiced decision-making under pressure and developed a mindset rooted in data, clarity, and collaboration.
The Olé Life Project-Based Learning offered a unique opportunity to apply finance not just to solve problems, but to help a growing company scale with confidence.
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