Our Partners
From execution to direction. Find your path in strategic marketing.
The Master in Strategic Marketing is designed for those who want to move beyond doing and start deciding. Develop the strategic, analytical and leadership capabilities to turn consumer insight, data and technology into brand value and sustainable business growth.
Duration:
1 year (60 ECTS)
Format:
In person
Language:
English
Next Intake:
September 2027
Location:
Madrid & Washington D.C.
Why Join Advantere’s MSM Experience?
Strategic direction
Go beyond campaign execution. Learn to analyze markets, set objectives, define positioning and turn marketing strategy into measurable business direction.
Marketing Analytics, AI & MarTech
Learn to interpret data, evaluate technology and use AI and MarTech to make stronger decisions— always with human judgment and ethical criteria.
Real business challenges
Apply strategic frameworks to real organizational challenges, work through complex decisions and defend recommendations with evidence.
International perspective
Study in English in Madrid and develop the adaptability and cross-cultural perspective required to work across markets, industries and cultures.
Responsible leadership
Balance commercial performance with ethical judgment, stakeholder responsibility and the long-term value marketing creates for business and society.
Career development
Build the strategic confidence, professional perspective and career readiness needed to progress toward broader marketing responsibilities.
Explore the program in detail
I’ve learned how to engage with different cultures, which is particularly exciting in the International Management Master’s program at Advantere. The diversity here offers a rich international experience, allowing me to interact with and learn from people from various cultural backgrounds.
MIM Graduate,
Germany
The PBL process at Advantere is both challenging and rewarding. From researching industries to developing real strategies, every step pushes you to think critically and adapt. The most valuable part is working with real companies—seeing them engage with our solutions, ask tough questions, and challenge our thinking makes the experience truly impactful. It’s a learning process that feels real, because it is.
MIM Graduate,
Spain/China
Being part of the first generation selected from Advantere School of Management, has been an honor and a privilege that I will always treasure. This journey would not have been possible without the unwavering support of my family, friends and mentors. I am deeply grateful to my professors and Advantere team, who have imparted invaluable knowledge and guidance throughout this transformative year.
MIM Graduate,
Mexico
Our Campus
Your Learning Space in Madrid
We are located in Madrid’s Chamartín district, within the new Campus Arrupe. This modern urban campus hosts up to 1,000 students from Comillas, Deusto, and Advantere, offering an innovative environment with coworking spaces, advanced labs, collaborative learning areas, and rest zones.
The campus is easily accessible by metro, train, or bus, and includes facilities designed to ensure full accessibility, such as easily accessible main entrance, accessible restrooms on each floor, and special elevator access to the cafeteria.
Your Next Opportunity to Connect
More events to come! Stay tunned!
Master’s FAQs:
What makes the Master in Strategic Marketing different?
This is a strategy-first program designed to develop the judgment required to lead the full marketing decision cycle — from market and consumer insight to objective-setting, strategy design, implementation and performance control. It combines brand and competitive strategy in Marketing Analytics & Data Intelligence, real business challenges and responsible leadership.
Is the program suitable for recent graduates?
Yes. The program is designed for recent graduates and early career candidates with
little or no professional experience who want to build a rigorous foundation in strategic marketing before moving into more specialized roles.
What career paths can the program prepare me for?
The program develops capabilities relevant to strategic marketing, brand management, consumer and market insights, marketing analytics, MarTech and innovation, B2B marketing, key account management and strategic marketing consulting. The specific role a graduate enters will depend on their background, experience and career progression.
How does the MSM support employability?
Employability is integrated into the learning experience through real business projects, career guidance, mentoring and opportunities to connect academic work with professional challenges. Students build evidence of strategic thinking, analytical capability, teamwork and executive communication.
Is the Master in Strategic Marketing an international program?
Yes. The program is taught entirely in English in Madrid and is designed for an international cohort. Students develop the cross-cultural perspective needed to understand consumers, brands and business decisions across different markets.
Are internships included in the program?
Students may undertake optional extracurricular internships, subject to availability, eligibility and the conditions established for the academic year.
What is the workload like?
This is a full-time, intensive program. Students combine academic study with applied project, data analysis, teamwork, presentations and a Master’s Thesis focused on a real strategic marketing problem.
Are scholarships or financial aid available?
Advantere offers scholarships and funding options based on criteria such as merit, profile and potential. Applications are reviewed during the admissions process, and applying early may provide greater access to available support.
How does the admissions process work?
Advantere follows a rolling admissions process. After submitting the online application, the candidate’s profile is reviewed and eligible applicants may be invited to an orientation or interview session. Applications remain open until available places are filled.
What academic background do I need to apply?
Applicants must hold a bachelor’s degree and demonstrate an English level of B2 or higher. Candidates from Business Administration, Economics, Humanities, Social Sciences, Law, Psychology, Engineering and other disciplines are welcome. Previous marketing study is not required.
Who is this program for?
It is designed for analytically minded, internationally oriented candidates who want to understand how marketing shapes demand, brand value, competitive positioning and business growth — and who are ready to move beyond a purely tactical view of the function.
Innovative Learning
Project-Based Learning
Capstone Project
Tech Academy
International Experience
Georgetown University
Zurich
This experience focuses on sustainability, social impact, and ethical leadership, equipping future professionals with a conscious approach to business.
Through our strategic partnership with Georgetown University, all students participate in an immersive residency in Washington, D.C.
What to expect:
- Engaging masterclasses with industry leaders.
- Visits to major global institutions like the IMF and World Bank.
- The chance to pitch your impact project to a panel of experts.
What you’ll get:
- Official Certificate from Georgetown University
- +10 Top Experts
- +20 Masterclasses
What to expect:
- Learn from experts shaping the future of finance.
- Get firsthand exposure to one of the most advanced financial ecosystems.
- Discover how innovation is transforming the industry.
Get all the details about the Advantere Master in Strategic Marketing.
Study Plan
First Semester
Personal & Team Leadership
3 ECTS
Ethics & Corporate Social Responsibility
3 ECTS
Strategic Marketing
6 ECTS
Advanced Consumer & Buyer Behaviour
3 ECTS
Market Research
3 ECTS
Marketing Analytics
6 ECTS
Marketing Metrics
3 ECTS
MarTech
3 ECTS
Competitive Strategy & STP
3 ECTS
Strategic Brand Management
3 ECTS
Second Semester
Omnichannel Marketing Strategy
3 ECTS
B2B Marketing
3 ECTS
Marketing Planning, Implementation & Control
6 ECTS
Optative track
3 ECTS
Communications & Content Creation
3 ECTS OPT
Advanced Digital Marketing
3 ECTS OPT
New Product / Service Development
3 ECTS OPT
Key Account Management
3 ECTS OPT
UX Design
3 ECTS OPT
Neuroscience Applied to Consumer Decisions
3 ECTS OPT
Master's Thesis
6 ECTS
Academic Director
Jaime Castelló
Associate Dean
Be an impactful player in the business world.
41% OF ALL CREDITS ARE TAUGHT BY INTERNATIONAL FACULTY
76% PRACTITIONERS
56% PHD PROFESSORS
Associate Professor (Bachelor’s Degree)
Adriana Camila Navarro Hernández
Monetary Policy and Economic Analysis
Associate Professor (Bachelor's Degree)
Álvaro Navarro Reguero
Ethics, Sustainability and Society
Associate Professor (PhD)
Ángela Sánchez González
Asset Management and Behavioral Finance
Associate Professor (Bachelor’s Degree)
Borja Oyarzabal Alonso
Private Equity and Impact Investing
Associate Professor (PhD)
Consuelo Benito Olalla
Ethics, Sustainability and Society
Associate Professor (Bachelor's Degree)
Damián Rubianes Carrasco
Financial Statements Analysis and Corporate Finance / Global Finance Markets and its Regulation
Associate Professor (PhD)
David Tercero Lucas
Tecnología de Blockchain / Blockchain Technology
Associate Professor (PhD)
Eszter Wirth
Economics
Associate Professor (Bachelor’s Degree)
Francisco Gómez Casanova
Big Data & Artificial Intelligence in Finance / Quantitative Methods in Finance
Associate Professor (PhD)
Gabriel Rodríguez Garnica
Blockchain Technology
Associate Professor (Bachelor’s Degree)
Guillermo Corredor Vegas
Maths, statistics and business analytics / Quantitative Methods in Finance / Fixed Income Derivative
Associate Professor (PhD)
Ignacio Prieto Funes
Portfolio Management
Associate Professor (PhD)
Inge Birkbak Larsen
Entrepreneurship
Associate Professor (Bachelor’s Degree)
Jaime Fernández Cerezo
Digital Banking
Associate Professor (PhD)
Javier López Bernardo
Asset Management and Behavioral Finance
Associate Professor (PhD)
Jorge Aracil Jordá
Project Finance
Associate Professor (Bachelor´s Degree)
Jorge Rodríguez Sánchez
Quantitative Methods & Data Science Seminar
Associate Professor (PhD)
José Miguel Fernández de Bilbao Ortega
Project Finance
Associate Professor (Bachelor’s Degree)
Juan Ayora Aleixandre
Monetary Policy II and Banking
Associate Professor (Bachelor’s Degree)
Luba Schoenig
Derivatives
Associate Professor (PhD)
Luis Maldonado García-Pertierra
Fintech and Banking Disintermediation
Associate Professor (Bachelor’s Degree)
Luis Manuel García Muñoz
Quantitative Risk Management / Quantitative Methods in Finance
Associate Professor (Bachelor´s Degree)
Maria Augusta Wiedner
Hedge Funds and Real Asset
Associate Professor (Bachelor´s Degree)
María Calvo Pesini
Ethics, Sustainability and Society
Associate Professor (PhD)
María Luisa Mazo Fajardo
Financial Institutions Management
Associate Professor (Bachelor’s Degree)
Marta Echarri Pérez
Fintech and Banking Disintermediation
Associate Professor (Bachelor´s Degree)
Pablo Valencia Muñoz
Private Equity and Impact Investing
Associate Professor (PhD)
Rafael Castellote Azorín
Accounting Introduction / Financial Accounting / Financial Statements Analysis
Associate Professor (PhD)
Rafael Hurtado Coll
Financial Accounting, Bloomberg and Eikon
Associate Professor (PhD)
Rafael Martínez Ferreira
Global Finance Markets and its Regulation
Associate Professor (Bachelor’s Degree)
Robert Antonides Campos
Business management fundamentals
Associate Professor (Bachelor’s Degree)
Santiago Daniel O´Davoren
Banking & Fintech / Asset Management & Alternative Investments / Quantitative Methods & Data Science
The different faculty categories reflected are established by the regulations of Universidad Pontificia Comillas
Our Master in Strategic Marketing brings together ambitious early-career professionals from diverse academic and professional backgrounds—including business, economics, humanities, law, psychology, engineering, and technology.
This diversity creates a dynamic learning environment where analytical thinking, creativity, and global perspectives come together to address real marketing and business challenges.
We seek curious, analytical, and creative individuals who want to understand markets, consumers, data, and technology—and turn those insights into strategic decisions. Purpose-driven and globally minded, our students combine critical thinking with imagination to build brand value, drive responsible business growth, and shape the future of marketing. Learn more
Strategic Marketing Student Profile
I’ve learned how to engage with different cultures, which is particularly exciting in the International Management Master’s program at Advantere. The diversity here offers a rich international experience, allowing me to interact with and learn from people from various cultural backgrounds.
MIM Graduate,
Germany
The PBL process at Advantere is both challenging and rewarding. From researching industries to developing real strategies, every step pushes you to think critically and adapt. The most valuable part is working with real companies—seeing them engage with our solutions, ask tough questions, and challenge our thinking makes the experience truly impactful. It’s a learning process that feels real, because it is.
MIM Graduate,
Spain/China
Being part of the first generation selected from Advantere School of Management, has been an honor and a privilege that I will always treasure. This journey would not have been possible without the unwavering support of my family, friends and mentors. I am deeply grateful to my professors and Advantere team, who have imparted invaluable knowledge and guidance throughout this transformative year.
MIM Graduate,
Mexico
Lead the future of marketing with strategy and purpose.
Ready for What’s Next
Move beyond marketing execution and learn to turn consumer insight, data and technology into strategic decisions. Through hands-on learning and real business challenges, the Master in Strategic Marketing strengthens your analytical mindset, global perspective and leadership skills—preparing you to build brand value, drive responsible growth and shape the markets of tomorrow.
We are dedicated to ensuring that you are not just academically prepared but also fully equipped to excel in your career.
Careers Center
Your Student Journey is a comprehensive process designed to guide you, from self-discovery to landing a job aligned with your purpose.We also offer specialized support to help non-EU students transition smoothly to life in Madrid.
+1000
20
18
An extended team of over 20 professionals, experts in various sectors, countries, and disciplines
Mentoring Program
We kick off the process by working closely with each student to articulate their career objectives.
Our team diligently seeks out high-profile mentors whose expertise aligns seamlessly with the students’ goals.
Mentor and mentee engage in monthly sessions that provide invaluable insights to steer the student’s career and open doors to networking opportunities.
Collaborating Organizations
Our partner organizations
Master’s FAQs:
Main Job Positions
Top Employers
Accenture
Deloitte
NTT DATA
PwC
Working Abroad
In a nutshell
Duration:
1 year (60 ECTS)
Format:
In person
Language:
English
Location:
Madrid – Washington D.C.
Next intake:
September 2027
Certification:
Official Master's Degree *Pending official verification
Tuition fee:
32.000 €
Working experience:
Recent graduates and young professionals
MSM Admissions Process
Rolling Admissions: applications are open until all seats are filled. We recommend applying early.
We believe that creativity and purpose should never be limited by financial constraints. At Advantere, we offer scholarships and funding opportunities to attract diverse, ambitious talent empowering future marketing leaders to grow, innovate, and make a meaningful impact from the very start of their journey.
We can support you
Financial Aid
We offer a variety of scholarships and funding opportunities to attract and support diverse talent, empowering students to contribute to the Advantere community and beyond.
Admissions helps yout with Visa, Health Insurance, Housing
Our Admissions team provides personalized support to help you settle in seamlessly.
Master’s FAQs:
Admission Requirements and Application-Process
Note for applicants with disabilities
Personalized support is available through the “Comillas Contigo” office, which manages a dedicated support program led by a social worker.
Financial Information
Master’s Degree in Strategic Marketing and Communiations
Tuition fee: € 32,000
Commitment fee: € 3,000
Three installments: € 9,667 (due on: July, October, and February)
*Final tuition fees will be adjusted based on the scholarship awarded.
Available Scholarships and Payment Plans