Video is the king of content. It is undoubtedly the most consumed form of expression on the internet and can make the difference between candidates in a selection process to study at a school.


You don’t need to be a filmmaking or staging genius like J.J. Abrams or Spielberg. In most video pitches you will be shooting directly from your computer’s camcorder in a steady shot with as neutral a background as possible.

You don’t have to be a master actor like Morgan Freeman or Anthony Hopkins. What is expected of you is to be able to present yourself fluently, to be skilled at conceptualizing and prioritizing the information you want to convey.

Studying at any school in the world that is of interest to you because of its academic offerings is easier than ever. All the barriers that existed a few years ago have practically dissolved, but it is also true that the number of top-level schools is limited and competition among students is greater for highly prized academic positions.

Most of the selection processes in these schools are online and more and more centers are requesting a video pitch of the student, in addition to a letter of motivation to get to know you a little better. Although the video pitch can also be produced spontaneously by the candidate to differentiate you from the rest of the applicants, thus showing your genuine interest in studying at that school.


In a selection process you never know which channel will open the most doors, so the best thing to do is to use all the routes available to you. Here are some tips and indications for the video pitch to add points to your application.

Write down what you want to say

Remember that the content is about you. No one knows better the reasons why you want to apply to a specific school. Express it in your own words.

Establish a structure

1. Introduce yourself in a sentence that defines you. Catch the attention.

2. Then comes the argumentation; why you want to study there, why you think you will fit in, what you will bring to the school, etc.

3. Conclusion. Now may be the time to end with an inspirational quote.

Choose your tone

You can opt for a serious or formal tone or be more casual and cheerful. The important thing is to be yourself. That’s what your interlocutors want to see

Test yourself

Write drafts and read them out loud. When you think you’ve got it, tell someone about it. Constructive feedback will grow your pitch.

Time to record: what to keep in mind

Remember to be brief and concise – it’s the best way to make an impact. Don’t beat around the bush, stick to the script you have written. At a technical level, make sure the camera is at your eye level and always look at the lens. If you get nervous, think you’re talking to a friend and… action!

Use tools that allow you to energize the video easily

If video pitch is your thing and you want to take it to the next level, you can record yourself in different scenarios and edit the video with software. Remember to check the audio. You can also add subtitles, your contact details or some soft music.


Most academic or job recruiters are favorably surprised by a video presentation. Putting a face to the candidate and seeing how they express themselves is increasingly relevant to any position.

So get ready to show the best of you and achieve your goals, action!

And if you are a re-solutionary, take a look at our Master’s degree in International Management, in Finance and in Talent Management, we’re looking for you.

Because we’re re-solved to advance. We have the re-solution to advance.